7 Tips for Successful Blogging

So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.

Here are seven tips to help you build and hold an audience for your blog:

Tip #1: Provide quality content.

On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience.

A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

Tip #2: Blog regularly

If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

Tip #3: Mention your blog wherever you can

Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

Michele Schermerhorn
http://www.imarketblog.com
A sassy little marketing blog

Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too.

Tip #4: Participate in the blogosphere

Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too.

Tip #5: Think keywords when you post

Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want.

To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines.

One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories.

Tip #6: Submit your blog to blog directories

In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories.

When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write.

In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker.

Tip #7: Use free and inexpensive blog traffic exchange communities

There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them!

The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did.

The second method to drive traffic is to purchase credits. The cost is very cheap for the traffic you will drive to your blog. The more traffic to your blog, the more customers you’ll have. The more happy customers you have, the more they will tell others. The more they tell others, the more customers you get. Don’t you love this dance!

In summary, blogging may not be for everyone. However, it can be a great method for bringing your unique perspective to the Internet. You will surely find others who think the same way you do. Some bloggers will entertain you, some will inform you, and some will drive you to tear your hair out. Decide what type of blogger you want to be and be the best you can. See you in the blogosphere!

Bad Web Design: Advertising Mistakes

Okay, we know we all need to pay the bills. I know that many of us want to get traffic to our web sites. And some of us just want to make enough money to pay for our costs so that this thing we love to do is free.

But, come on, that doesn't mean you should plaster a hundred ads or a dozen banners on every page of your web site. A banner here and there, a small button or a few text links is fine, but I've seen some web sites that have dozens and a few that have hundreds of ads on each page! Now this is just tacky and is virtually guaranteed to get your visitors to hit that handy back button fast.

One of the worst kinds of web sites, in my opinion, are those that are just huge advertisements. Especially those that are advertisements for dozens or even hundreds of other services. People do not surf the web looking for banners, text links and other advertisements to click on. In fact, statistically, most people are surfing because they are looking for (a) information, (b) entertainment, or (c) someone to talk to. Most web surfers are not looking for something to purchase.

A good web site offers excellent content (which can be graphics, text or interactive features). Even those sites which sell something also offer content which is of interest to their visitors. Go take a look at any really good shopping site and you will see what I mean. Look at Amazon.Com or Barnes And Noble and you will understand - these sites offer tons of content. Reviews of their products, consumer comments and large amounts of data about the items being sold. This is what people want - information. Some common things on web site that you should never do.

Banner exchanges - It's real simple - these do not work. Oh, you will get a click or two, but banner exchanges tend to look tacky, take up valuable space on your web pages and increase your load time. To make it even worse, many times you will lose far more traffic than you will gain. Don't even bother putting even one of these on your entire web site.

Notices saying "please, pretty please, keep my site free and click on something". This just makes you look like a rank amateur. In my humble opinion, it's very tacky to expect people to click on links just so you can "keep your site free". Come up with or find a good product or service, and sell it if you must. Advertising is not in of itself of value - only products or services have value.

Pornographic ads (unless your site is a pornographic site) - You want to chase away your visitors fast, then include pornographic ads. Yeah, you might get a few dollars from them, but you will lose visitors and your site will not be "family safe", which can be important.

Gambling ads - I understand that these advertisements may be the only things (besides pornography) that people will click on nowadays, but quite a few people do not want to be exposed to these things. I believe that these kinds of advertisements will cause you to loose a large amount of traffic.

Web sites that are just advertisements - I suppose there is a place for brochures or full site advertisements, but I personally hit the back key as soon as I run into one of these. I want content. If I wanted this many advertisements I'd buy a magazine or look in the classified section of the newspaper.

Any large graphic advertisements. Remember one of the very important things in web design is load time. Your site must load fast. If you include large graphic ads you are increase your load times.

Sites which are just lists of pay-surf, MLM or other money making schemes. There is nothing wrong with include some pay-surf or MLM ads here and there on your site. Including a section on these programs is also fine. But come on, please put some real content there also. Otherwise people will hit the back key fast and never come back.

Brochures - I've seen a large number of web sites in my days, and one of the ones that I click out of the fastest is one that looks like a brochure. It feels just like someone took the company brochure and converted it to web format. What on earth makes companies think these are of value to anyone?
Popup Windows - If you do a survey of web surfers, you will find that these are among the most hated "features" that exist. No one likes pop up windows, and if your site has too many of them you will loose visitors fast. Oh, you may get a few more clicks or signups for your newsletter, but the amount of time your visitors remain on your site will be limited and of less quality.

adwords and adsense

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

avoid the PSA (public service ads)

No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.

Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site.

The good news is the Google understands the human’s basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.

As strange as it seems, this feature allows you to let Google competitors into your site. Don’t worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.

Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother’s attic.

This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor’s time spent on your site. How nice it is of Google to gives us that opportunity.

Who do you choose?

Ah, now that’s the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you’ll have plenty of options to choose from.

Why bother?

Sometimes Google doesn’t have any ads in its inventory to match your site’s keywords. Sometimes Google gets confused and can’t figure out which ads to deliver, so it grabs a PSA ad.

Google also has a not-so-readily-available list of what it calls “stop words”. When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin’s 7 Words You Can’t Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers.

But no matter what the reason, you don’t want non-revenue ads running on your site. There’s no excuse when Google makes it so easy to keep the revenue flowing.

attracting high paying ads vs google spider

As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That’s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.

If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it’s displaying non-revenue Public Service Ads (PSA), then that’s a sign that you need to work harder to help Google make up its mind.

Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it’s actually pretty easy to lead the poor spider down the wrong path.

It’s not enough to simply depend upon your site’s keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.

For example, suppose that you have some text on your page that reads “I love Guns ‘N Roses”. There is a good chance that you will either end up with PSAs, because “Guns” is a known Google “stop” word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word “Roses”. But if you modify your content slightly to have it read something like “I love the heavy metal and hard rock bands like Guns ‘N Roses”, then you should start pulling ads that match your site’s theme.

The words “heavy metal” and “hard rock” are called supporting keywords. Their job is to help define the context that the actual key word is being used in.

When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.

The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more “weight” than those that appear farther down. Tags are also important. H1 and H 2 tags have a higher precedence over P tags, and B tags are significant as well.

The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.

Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.

Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!

get approved by google adsense

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better.

Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But for the purposes of getting approved, try to limit to just content, content and more content!

Now, for the disclaimer before we start talking about how to get your site approved for Google Adsense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google Adsense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1. Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

2. Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

3. Traffic – Many “experts” say that Google looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic.

Here are useful tips you need to make the entire approval process easier and quicker:

>> Get content from article directories like www.goarticles.com – just put those articles in your site, getting 15-20 is easy.

>> Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.

>> Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer.

That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too easy, but honestly, we have a track record that proves it. And remember, if you do not get approved, you can always fix things and try again.

So, stop waiting – apply now – Google Adsense is a great source of income.

high paying keywords

Targeting high paying keywords is very important to succeed in making money with Adsense. Not all keywords are the same. Different keywords pay different amounts. For example a niche site focussed on Credit Cards will generate more revenue per adsense click when compared to a niche site focussed on, say, biographies (ofcourse, when all other things like traffic and number of pages etc being the same). This is because there is a large pool of ads around 'credit cards' keyword than biographies and the PPC for those ads will be more. That is the reason why serious webmasters who want to make money using Adsense are on a search for high paying keywords and there are good products like 'Keyword Country' who sell these keyword lists.

Different keywords in different niche markets also pay different amounts. If your website is not targeting the “profitable” keywords you will probably be earning less money per Adsense click than you should be. For example, if you increase your average cost per click from $0.50 to $1.00 you will double your revenue with the same traffic level. You can do the keyword research using tools like Keyword Country (a good tool indeed). There are two ways of doing this on your already existing website.

Target your existing webpages:

Watch out for the words you use in the hot spots like Title, Meta Tags, H1 tags etc and inside the body of your content. Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hot spots the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return.

Improve your website to target related high paying keywords:

The most important part of the game is "relevancy". Don’t add content pages about irrelevant keywords to your website just because they are high paying. Instead look for high paying keywords targeted around the theame of your website.

1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -

“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34

These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.

2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.

Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.

traffic increasing to get more income

After your created your website (or blog) and optimized your Adsense, the next and perhaps the most important thing is to attract targeted traffic. Targeted traffic means visitors who come to your site because of genuine interest in the content you provide, not merely by accident. Such kind of visitors will probably search further and are more likely to click on your ads.

So you need to make your site visible to the people who are looking for the content you provide. Some of the common ways people find your site are:

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By search by keywords on search engines such as Google and Yahoo: If you optimized your site properly, Search Engine Traffic can be fairly targeted and can produce good value for Adsense publishers. As they are searching for your content, these visitors can spend time on your site and explore further by clicking on related Ads.
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Links on similar sites: If you manage to have your site linked from other websites that provide similar content as that of yours, these links can directly produce a highly targeted traffic. More over such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.


Things to do for increasing Traffic:

So you should be doing the following to have your site visible to the users.

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Keyword Optimization: Keyword optimization is an important task you have to do to make your content searchable for your keywords on search engines.
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Building Links with similar sites: More people are likely to find you more easily on other sites and such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.


Some techniques to get Targeted Traffic:

Not only that you have to get visitors to your site, you should also have to keep them there if you want some clicks.

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Provide good, relevant content that keeps your visitor interested. Maintaining high targeted traffic means not adding just anything to your web site, but focus on your particular niche of interest. Update frequently, give readers reasons to come back.
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Promoting your site by means of a Pay-Per-Click is probably the most effective way to increase targeted traffic. Visitors coming from PPC Ads are usually highly targeted. But this must be done very carfully and scientifically. You should not pay more per click to Google than a visitor is worth.
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Focus on clean and appealing site design. You should organize your content and make is easy for users to find the content they need. This is a great way to increase the number of impressions.
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One other good way is to write articles for Article Sites such as ArticleCity, eZineArticles etc. This is a good way to get one-way links to your site.
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Spread the word about your site. Participate in related groups and forums. Show to the community that you are indeed an expert in the niche of your site. This gives credibility.

increase CTR (Click through rate)

What should you do to increase Adsense CTR?

Webmasters have very diverse views on how to increase CTR. It largely depends upon the the quality of its content, keywords you are targeting, design and layout of your website, placement of AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works best.

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Quality Comtent: If you develop a poor quality content website, even if you have high CTR and clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites. But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is concentrate on providing quality content that provides value to your visitors. For Adsense, quality content is the king.
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Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR. Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or other crucial areas like navigation bar tend to perform better. But it really depends upon the keywords you are targeting, and the traffic you have.
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Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend to do better than towers and others. But you have to decide what work best for you based on your site layout, design etc.
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Right Ad Colors: The colors you use for your Adsense Ad Units also affects the CTR. As a rule you have to use those color that will make the Ads look like an integral part of your content. Blend in colors are often recommended.

Tweak and Experiment

Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve highest CTR. Track your page performance by making channels of ads in your AdSense Control Panel and experiment till you are satisfied with your CTR. Though, each such experiment will make you loose money for a day or two, as Google may take time to adjust with new changes, but it will be beneficial in long run.

ads placement, it do affects your income!!

Understanding where to place Google Ad units on your site is an important skill in optimising Adsense ads. Strategically placed ads will has very good chance of giving good results with Adsense. Lets discuss here how to find the optimum place for your ads, so that the visitor can see them and click them.

Google provides in its Adsense optimization demo what is called a "heat map". This is basically a diagram that shows the Adsense ad placement areas and their corresponding performance possibilites. Their recommadations seems to work in majority of the cases. Here is the diagram:

In this diagram the darker the area indicated, the better its performance will be. From this we can see the large banner that goes right above the primary content of the site has the highest chance of producing clicks. This map relies on the natural direction of readers gaze goes, namely from left to right, from top to bottom, we sustain the theory according to which the reader is inclined to grant more attention to content in these areas, being the first he lays eyes on, so the first choice for ads placement would be the top-left area of the page.

As a general rule the "top-left" area catch most of user attention and hense make good choices for Ad placement. These are usually considered the most readable sections (or worthy of interest) by a normal visitor. Interestingly, we can observer from this diagram that, the section right below the primary content is also a hot area. This is because the reader assimilates the section right below the end of an article, for example, as a continuation of the content, and would be drawn to learn more.

This strategy works in most case, but not in all cases and all kinds of websites.

Strategic ads placement is not just talk, it actually gives good results with AdSense. The best placement depends on other factors as well and changes from one page to other and also based the over all website layout, design and structure. And also on the type of visitors visiting the site.


Let us see some of the points that we need to keep while optimising Adsense Ad placement.

Visitors:

Majority of the visitors are just "scanners" and a smallet part are actual readers. That is why you should favour the areas that are most likely to be noticed at the first glance.

Design:

Also keep in mind of the "scanners". A design-related placement should optimize ads mostly for the "scanning" visitor.

* Place your ads next to the eye-catchers on your page -- headlines, graphics, pictures, tables etc -- that direct your visitors' attention towards the areas they're placed.
* A simple, uncluttered design for a page helps the best. It makes the page look clear, inviting, and better showing visitors' options to leave the page through one of the links that are more visible this way.
* It is better if the ads have more free space around them.

Structure of the content:

Here we target the actual readers of the site.

* Having a certain section of great interest on the page that the visitor will most certainly read means that the part of the page with that content will be most likely a good ads place.
* Inserting your ads in the content, where they are the most contextually relevant is very effective, and results also in better ads targetting.
* Keep the ads non-intrusive. A user should not feel that the ads are in their way. This won't do any good in terms of producing user clicks

Blind Areas

These are the areas that users usually ignore and thus produce very little results

* The bottom-right area;
* Outside of the readable content area; beyond the page footer and in the right extremity above the top level navigation (see the map with white areas);
* The usual spot for banner ads -- don't place banner-shaped ads at the top or bottom of your page.

simple steps to succes

he earnings from Adsense can range from a few cents a day from a single website to several thousands of dollars over a network of websites. The Adsense program itself has nothing to do with how much a publisher can make using Adsense. Its all about building quality websites that attracts visitors and trageted Ad market. Once you have got targeted traffic, you can monitise that traffic using Adsense. Building quality and focussed content which has some commercial market value and attracting targeted traffic to the sites you build are the keys of making money on web using Adsense.

So, here are a few things you need to learn to succeed with Adsense:

* Building quality content sites that focus on a specific niche that interestes the audiense of that niche.
* Finding right keywords to target the market and build websites suitbale for those markets. Keyword Research is an important skill
* Finding niche markets that has high demand and low supply.
* Search engine optimisation of your webpages is important to make your web pages rank well on search engines.
* Building links with similar suits will improve the page rank for your pages.

google didn't tell you, but I do

Google wants a slice of your traffic. And they're willing to pay big bucks! For those who have been complaining of high traffic and low sales, there's simply no better way to cash in on those hard-earned visitors to your web pages.

AdSense makes it so easy! There's no complicated software to install, no need to scout for affiliates, nothing to buy and no need to even have a merchant account. so...
why isn't everybody doing this? More importantly, why isn't everybody making the most of it?

It's "Hidden Money" "Seeing is believing", they say. Most web masters love to obsessively track their visitors, earning and CTR's several times a day. They love to see what's there, but they often miss what can be.

AdSense doesn't give you ultimate control over which ads are served, how the ads are rotated or what each click is worth. That's a good thing, because it's hands-free income. (it does give you some control though, and I'll tell you how to use those controls.)

But many web masters still think that once you've stuck the ad sense code on your page, there's little you can do except wait and watch.

Nothing could be further from the truth!

Google gives you a great deal of control over your ads, and especially their visual or graphic elements. By tweaking these elements to your advantage, you could easily - in as little as a few minutes - multiply your click-throughs many, many times over!

1. Getting Started With Blogger.com - want to get up and running with ad sense really fast? Open an account at blogger.com.

Blogger is like those old free websites that you could set up in a flash but which looked like they'd been cobbled together from bits of left-over graphics that no one else wanted. Except that the blog you create a blogger.com is the real McCoy. It's professional, it looks great...and it takes just seconds to put together. All you have to do is choose a name and little for your blog, take your pick of the good range templates available and get writing.

You don't have to worry about coding or desing work or images or anything else. If you change your mind about the way your blog looks, you can just pick a different template. All that's left for you to do is write... and add AdSense.

Even that's been made easy for you. Blogger.com lets you apply for ad sense directly from its site and it even gives you a preview of where your ad will appear (at the top of the page) and how it will look. While you're waiting for your approval, you can play with fonts and colors so that you're all set up and ready to start earning.

2. Search Engine Optimization - Of course, once you're up, people have to know you're there. One of the most important ways to do that is get yourself a high-ranking in a search engine.

There are lots of different search engines, but only three are really important: Google, yahoo! And MSN. If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they'll even optimize your site to get you as high on the rankings as possible.

3. Links - Your search engine ranking will depend on a number of factors. One of those factors is the number of sites that link to yours. As far as Google is concerned if lots of sites about model railways link to your model railway site, it must be a pretty good sign that people who like model railways think your site is good. So they'll want to offer it to people who search for model railways, bringing you lots of free traffic.

Once you've got your site up and running you'll want to persuade other sites to give you links. You could offer to exchange links and you can even set up a page that contains recommended links so that you'll have somewhere to put them.

4. AdSense - Making The Money! - Once you've done all this, you'll be ready to start using - and profiting from - AdSense. I'm going to talk you right through the process of singing up to AdSense from reaching Google to being ready to place your first ad. If you've been putting off signing up until you get time to figure out how to do it, you've just run out of excuses!

5. As Easy as 1-2-3 - The bottom line is that there are three ways to increase your AdSense revenue:

a - By Tweaking the Ads to make them more appealing to your visitors;

b - By Optimizing your Website/blog for better AdSense targeting (or what the Google folks call "content relevance");

c - Tracking Visitor Response - If you don't know what works (and what doesn't work) in trying to increase your AdSense revenue...you're shooting arrows in the dark!

The right tracking tools can reveal a great deal about your visitors and answer fundamental questions such as what they're looking for and what makes them "CLICK". Once you've figured that out, bingo! You're on your way to big AdSense bucks! But it isn't as straight-forward as it seems. If it were, there wouldn't be so many grumpy people on AdSense forums, complaining about their low AdSense earnings. It's not that they aren't doing anything about it. The simply aren't doing the right things.

6. How to "Tweak" Your Ads To Make Them "Click"! - Ad Formats: "Dress" your ads for success!
How would you like your ads served? Banners? Skyscrapers? Rectangles? Squares? What about borders and background colors?

The choices can be overwhelming. Many people let Google decide for them-preferring to stick with the default settings. Big Mistake! From my own experience I can tell you that it's like swapping a hundred-dollar bill for a ten-dollar one. For almost one year I settled for just a tenth of what I could have been making - just because I didn't bother to control the looks and placement of my AdSense ads.

The various ad formats, colors and their placement on the web page can be done in thousands of combinations. You can literally spend hours every day experimenting with every possible combination. But you don't want to, do you?

Let me give you a few "ground rules" that have sky-rocketed the CTR's on my top-grossing pages:

Don't "Look" Like An Ad - People don't visit your website for ads. They want good content.

If you make the ads stick out with eye-popping colors, images or borders, that makes them easy to recognize as ads - and people work extra hard to avoid them.

The same goes for ads that are tucked away in the top, bottom or some other far corner of the page. So easy to ignore!

If you want people to click, make the ads look like an integral part of your content.
"Today's visitor are blind to banners, mad at pop-ups, weary of ads and skeptical of contests and giveaways. So how do you win their confidence? Simple... Don't make your ads look like ads!"

Lets begin by reviewing each of the different types of ad available from AdSense and explaining their uses.. then I'll introduce you to a few simple choices that rocketed my CTRs to incredible heights.

Meet the AdSense Family
Google serves it ads in three flavors, whit each of those flavors coming in a range of different shapes and sizes. It is very important to understand the difference between each of these ads. Some are ideal for particular locations. Some should never be used in certain locations. And some should never be used at all.

The sample page at google.com/adsense/adformats lets you see all of the different kinds of ads at once. It even links to sample placements that demonstrate how the ads can be used. For the most part, I'd recommend that you ignore these sample placements.

I'll talk about location in more detail later, but for now just bear in mind that many of the ads in the samples are just too out of the way to be noticed.

You can use them as a starting point if you want but you'll save yourself a lot of time - and money 0 by taking advantage of the experience of myself and others, and following the recommendations here.

Text Ads - Google's Finest
Text ads are probably the types of ad that you're most familiar with . You get a box containing one or a number of ads with a linked headline, a brief description and a URL. You also get the "ads by Google" notice that appears on all AdSense ads.

There are eight different types of text ad. The most popular is probably the leaderboard. At 728 x 90, it stretches pretty much across the screen and while it can be placed anywhere, its mostly used at the top of the page, above the main document.

That's a great location. It's the first thing the reader sees and it offers a good selection of ads to choose from. When you're just starting out and still experimenting with the types of ads that work best with your users, it's a pretty good default to begin with.

Of course, you can put it in other places too. Putting a leaderboard ad between forum entries for example can be a pretty good strategy sometimes and is definitely worth trying. Overall, I think you'll probably find that one of the smaller ads such as a banner of half-banner might blend in more there and bring better results.

And I think you can often forget about putting a leaderboard at the bottom of the page, despite what Google's samples show you. It would certainly fit there but you have to be certain that people are going to reach the bottom of the page, especially a log page. You might find that only a small minority of readers would get that far, so you're already reducing the percentage of readers who would click through.

Overall, I'd say that leaderboard are most effective blended into the top of the page beneath the navigation bar and sometimes placed between forum entries.

Banners (468 x60) and half-banners (234 x 60) are much more flexible like leaderboard you can certainly put these sort of ads at the top of the page, and lots of sites do it. Again, that's something worth trying. You can put up a leaderboard for a week or so, swap it for a banner for another week or so, and compare the results.

Make Money With AdSense Today

AdSense for search is basically a custom Google search engine you have made, where you get a % of whatever Google make from the ads. It's just like displaying ads on your website, but you can also use it as a search bar, and a way of making money without cluttering up your web page. AdSense in theory is really simple, and completely free to make money with. The basic concept is that it consists of advertisements placed on your website by Google that you make money for each time somebody clicks them. AdSense is an ad serving program that is offered by Google, which website owners can utilize to promote in their websites. This can be done by owners creating their own text, image or video advertisements, which are administered by Google.

AdSense traffic will be key in whether a revenue stream is present or it's not. While any site can have a lot of traffic, AdSense traffic is a little different. AdSense is a program that is professionally run by Google and fills a gap identified by the company several years ago that of ethical and effective internet advertising. AdSense provide multiple type of banners, you need to select the ones that will blend as much as possible. Let's face it if you have the standard AdSense banner everybody uses with the border you will have a bad (clickthrough rate), instead remove the border so the ad can blend with your content.

AdSense is not a get rich quick scheme as some misguided people believe, so don't expect a fortune in a single day. However, AdSense is relatively easy but needs to be done correctly essentially AdSense is really a puzzle, you just have to know how to put it together.AdSense is the fastest growing revenue creation tool online, there are literally thousands of advertisers willing to pay big money to get exposure to their products and websites, hence AdSense is having a huge impact on the affiliate marketing industry.

AdSense wasn't meant to replace the income a website can generate with your main products or the other affiliate products you are promoting. The only exception would be if your site focuses on providing pure information. AdSense is definitely worth pursuing, and I believe the best way is to build a high quality, interesting, useful site, not a junk site trying to generate only $1 a day. However AdSense done correctly, is a wonderful opportunity for you to generate additional income for your website or sites and create a lot of passive income streams. AdSense is a type of internet marketing program that allows you to make passive income from your web page with very little effort on your part. If you want to spend the time to learn the concepts and do further research, you can usually expect to see a higher income.

AdSense is all about content it's not about search results.

Google pay, and can pay a lot. Personally, I really like the fact that Google want to help me to pay the bills. Google and reputable users of AdSense recognize that maintaining the quality of the program helps advertising and helps with the acceptance of internet advertising as a legitimate and professional medium for marketing. You may be forgiven one trespass, but Google is also under no obligation to allow you to blatantly ignore the policies and procedures. Google will not tell you how much they will pay you before you sign up but they encourage you to join and then you'll see what you'll make as the revenue starts building. The reason is that they give you a percentage of the revenue they generate for the click on an ad.

Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites. Googles AdSense is a really great way to generate money online, and more and more people are starting to realize that.I actually feel like my potential to earn money with AdSense is virtually unlimited these days. Google AdSense gives even the most inexperienced internet marketers the chance to make serious money, while enhancing the user experience by providing links to related products, services, and information. For both new and old AdSense publishers, there are several tactics that can be used to increase profit. Google AdSense is different, the advertising that it puts up on every page will depend on the content of that page. This is important both to the purchaser of the advertising and the seller.

Google is willing to work with you and to respond to honest queries about whether a particular practice or item is acceptable under AdSense guidelines.

Internet marketing has many opportunities wide open for you folks . Writing articles and using AdSense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash. Internet business gives you the shortest and quickest root to wealth and freedom. But please always remember it is not instant wealth or riches and a bit of hard work is required to make it work.

3 most important notes of adsense

Many webmasters choose hosting Google AdSense Ads in their website and blogs as a means of making fast and easy money online. Hosting Google AdSense Ads is one of the most popular avenues of online income for the majority of online income earners by far, although only a small fraction of them have really hit it big time with Google Ads. We would like to examine below some of its features with a view to help elevate the income levels of more webmasters sticking to AdSense Ads for their online income.

Despite the popular fallacy among many that one should stick to high paying keywords when building a website with Google AdSense Ads, the use of not so high priced keywords have been observed to actually generate the highest income from such AdSense programs.

When building an AdSense website, say on the topic of 'Computers', you will stand to maximize your earnings more by publishing a larger number of websites under sub keywords pertaining to different categories under computers such as laptops, computer accessories like keyboards, and computer peripherals like hard drives, etc., rather than from a single website dedicated to the single keyword, 'computers'.

There is much thought and hard work that goes into the Building of an AdSense empire than commonly envisaged since factors such as SEO optimization needs to be tracked and tested on a trial and error basis until you obtain the highest number of clicks and consequently the maximum earnings from those sites. Once optimized, there is no way you can relax. It has to be a continuous process to stay ahead of your competitors and within the ever-changing tracking ranges of the search engines.

With a view to enhancing the profits, we recommend the following strategies for implementation:

1. Refrain from promoting several items on a single website so as to be able to navigate freely within the AdSense site.

2. Use the channel feature to track the ad formats and how they are placed on the different web pages of your AdSense Account. This is in order to ascertain the ads that are receiving clicks and the ads that need some fine tuning.

3. Do not take the building up of an AdSense empire lightly as it is quite a serious and tedious matter to be handled with much determination, hard work and responsibility.

Having the most appropriate keyword is the winning factor in a business involved with Google AdSense Ads. Sometimes the keyword or keyword phrase that works best for you is found after a lot of experimentation with trial and error methods; and it remains a continuous process. Using some software could make the keyword selection an automated process saving you much valuable time. But using the best software irrespective of installation costs would pay dividends in the long run. Additionally, give a lot of time and care to SEO optimization, which also would be a continuous process for optimized results. Do not relax on building more and more websites for different products under different keywords with SEO etc. to generate more income all the time. With all that in place, you should be now on you way to building that dream AdSense Empire.

Revisited - increase Income

Here is perhaps a common AdSense tip that is not explained nearly as well as it should...

Let's get it out of the way, the tip is, less ads on a webpage means more money per click. Trust me, this is excellent advice, but only if you know what you're doing. Otherwise you'll just end up cutting your CTR (click-through ratio) and hurting your earnings.

First are the basics. Google Policy lets AdSense publishers to use 3 text units, 1 adlink unit, and 2 search boxes per page. This might seem like a little or like a lot, well it is just right actually.

You see, Google by default fills ads with the higher-paying keywords first. Then the low-paying keywords are added. What this means for you is that AdSense that appear sooner on a page are more likely to have ads that will pay a lot for getting clicked.

As a side note, this means the ads that show up first in the html code. Google bots aren't human, they can't tell what visibility comes first. So keep that in mind...

Okay so higher paying ads come first. Unfortunately it is not that black and white. Ever notice that the same ad shows up on two different AdSense units during the same page view? Well at some point Google sometimes shuffles high-paying and low-paying ads.

Meaning, you have to be careful when you cut out ads from your webpages. In theory, less ads means less room for low paying ads, thus more chances that if a user is willing to click on an ad, it will be one that earns you the maximum amount of money.

But let's say it is the nature of your niche to have a lot of low paying ads. If you're working on a large scale of traffic, this might still be fine, especially if there is very low competition. In this case, lowering the number of ads on a page is not doing your earnings any favors.

Finally it's the psychological aspect of ads. Too many ads give users the bad impression that you are merely pushing ads on them and not giving them any information worth sticking around for. So less ads is good. But also don't have so few that users don't see them. There is a balance.